Texas Lawyer Reports on Upcoming Trial Over Alleged Misappropriation of Commercial Actress’s Image by Biote-Affiliated Providers

February 17, 2026 – Texas Lawyer reports on upcoming trial proceedings in a lawsuit filed by commercial actress and Brewer client Cindy Latch against nearly two dozen medical providers affiliated with Biote Medical, LLC, a Texas-based hormone therapy company. As reported, Latch alleges that the providers used "her likeness to market their services for years, ignoring contract expirations, written cease-and-desist notices, and ultimately a court injunction."

Trial proceedings against the Biote-affiliated providers are scheduled to begin soon in the 101st Judicial District Court of Dallas County, Texas.

“These defendants have continued to profit from her likeness despite having no legal right to do so,” said William A. Brewer III, partner at Brewer, Attorneys & Counselors and counsel for Latch. “Her brand is her currency, and that right is worth fighting for.”

At the heart of the dispute is Latch’s former collaboration with Biote. Under a series of “Image Usage Contracts,” Biote had the right to use Latch’s promotional materials – but only so long as payments were timely and consent remained valid. According to the petition, those contracts expressly required affiliates to remove all content within 30 days after payment ceased or authorization ended.

The lawsuit alleges that when Latch withdrew her consent in 2021 and Biote’s license expired, many affiliated providers ignored the termination and continued using her image. Despite receiving written instructions from Biote to remove the content – and a court-ordered injunction issued on December 9, 2024 – numerous providers allegedly failed to comply.

According to the article, "Brewer said this case is important beyond just the people involved. He called it a sign of how courts and juries might handle image rights violations in the digital age, since social media makes it easier to use content without permission."

Separately, Texas Lawyer reports on an award of fees and costs against Biote related to its outside counsel’s reported abrupt termination of deposition proceedings and evidence gathering as the parties approached trial. In addition to Brewer, Latch is represented by partner Josh Harris and associates Amir Saada and Jordon Smith.

Read the report here: Interrupted Depositions Stall Texas Actress’ Fight Over Her Image | Texas Lawyer