Newsweek: And They Both Speak With Forked Tongue

March 25, 1990 - Dallas law firm Bickel & Brewer announced it would underwrite the adoption of all snakes at the Dallas Zoo, inviting the public to “readopt” and rename them after lawyers. The firm aims to raise $60,000 through the effort, with proceeds supporting a conservation project to protect New Zealand’s endangered tuatara reptile. Bickel & Brewer’s involvement revives the zoo’s lagging Adopt an Animal program, which had seen little interest in snakes compared to more popular species.