Meta’s Landmark Settlement Is Only the Beginning of Social Media Accountability

By William A. Brewer III

Meta has reached a proposed settlement with 47 states, the District of Columbia, and U.S. territories resolving sweeping allegations that Facebook and Instagram were designed and operated in ways that endangered children and contributed to compulsive social media use. According to media reports, the agreement would require Meta to pay up to $17 billion in penalties over ten years and to implement product changes intended to protect younger users.

The media has described the agreement as “historic,” “landmark,” and a “dramatic capitulation” by Meta. We say it is a start.

While the $17 billion financial penalty – to be paid out over ten years – is significant, it is not an existential threat to Meta, which reported approximately $60.5 billion in net income in 2025 and projects $130-145 billion in 2026 capital expenditures alone. The more consequential aspect lies in the enforceable safety standards that will now govern how platforms like Meta operate, at least as it relates to children.
 
One outlet called the settlement “social media’s version of the landmark 1990s tobacco settlement.” The comparison is revealing, but ultimately inapt. The tobacco settlement imposed industry-wide consequences on the companies that manufactured and falsely marketed cigarettes. Meta’s proposed agreement, by contrast, resolves claims against one company only and leaves untouched the broader ecosystem of social media products, business practices, and design choices that can expose children and adults alike to serious harm.
 
Nor does the agreement address a central legal obstacle facing many harmed by platform conduct: the overbroad application of immunity under Section 230 of the Communications Decency Act. Section 230 was enacted to protect online intermediaries from being treated as the publisher or speaker of third-party content. But it has been transformed into an all-purpose shield for a company’s own allegedly harmful conduct, such as product design, algorithmic recommendations, data practices, and deceptive or manipulative engagement features.

We are gratified that Meta is required to take meaningful action to protect children from the dangers of unrestrained social media. It is long past time for technology companies to confront the consequences of business models that prioritize “engagement” over the well-being of young users. But a settlement focused principally on youth-oriented design changes will not, by itself, remedy the full range of harms arising from the way the large platforms operate.
 
Accountability cannot end here. Congress and the courts must place limits on the overapplication of Section 230 immunity, particularly where a plaintiff challenges the platform’s conduct rather than seeks to impose liability for third-party speech. Consumers and families who have suffered real harm from the platforms’ business practices deserve a meaningful opportunity to pursue their claims in court.

Originally posted on LinkedIn. View here.

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